Nike Bypasses Vendors, Starts Selling Direct on Amazon

[Editor’s note: This piece is updated to reflect that Amazon has started to sell Nike directly to consumers. Amazon appears to be trying to do away with the competition, so this move to cut out retail shoe stores seems like a manifestation of its more blatant patent application push to literally stop shoppers from accessing competitors’ websites in its stores, as Target Marketing’s Melissa Ward revealed last week.]

The big Amazon news just keeps on coming.