Nike Inches in on Adidas’ World Cup Social Turf

Still time to win the chatter game


Nike is not a sponsor of next week’s coveted World Cup, but exclusive data from Globe Runner reveals that the brand is catching up to Adidas’ official stake via social media.

Globe Runner’s data is generated by a command center called SociaLitmus, powered by MutualMind. The social hub tracks mentions of World Cup sponsors, partners, teams, athletes and matches for one month leading up to the games.

The research pulls in specific keywords for both brands and the World Cup across Facebook, Twitter, Tumblr, YouTube, Reddit, LinkedIn, Instagram, Google Plus and Flickr, as well as news sites and forums.

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