Nielsen: Web Video Users Are Day Clickers
NEW YORK There’s more evidence to support the theory that daytime is the Internet’s prime time, at least when it comes to video, based on a new report issued by Nielsen Online.
During the traditional work week — i.e. Monday through Friday from 9 a.m. to 5 p.m. — 65 percent of online video viewers streamed at least one piece of content in October, versus 51 percent of viewers who did so on weekends from 6 a.m.
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