Performance Marketing

This Study From Nielsen and Google Says YouTube and Linear TV Help Each Other

Research shows relationship between reach and engagement

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By Marty Swant

August 26, 2016

YouTube and TV—two competing mediums fighting for the same eyeballs and advertising dollars—might actually be able to find common ground.

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Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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