Nielsen Is Overhauling Its Digital Measurement Methodology

Amid new privacy rules, changes will begin to roll out in early 2021

Nielsen said the methodology change will apply to its entire digital measurement suite. Nielsen

Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.