Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

It aims to sway marketers away from 'hopes and dreams' to 'dollars and cents'

The database tracks thousands of campaigns across multiple product categories in 50 countries. Getty Images, Nielsen

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.