Twitter Partners With Nielsen To Provide Brand Impact Metrics And New Survey Tool
Want to know how effective your brand is on Twitter? Even better – want to know how to improve your brand’s impact on the platform as well?
Well, your favorite microblogging platform just released a survey tool that could take audience targeting to the next level.
Say hello to Twitter’s new brand surveys! We told you they were coming and here they are:
Brand surveys on Twitter leverage industry-standard Nielsen Brand Effect methodology including pre-campaign creation of test/control groups and post-survey analysis.
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