The NFL Is Looking to Woo New Viewers With TikTok

Deal will bring behind-the-scenes footage to 'future fans,' league says

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The National Football League is going big on TikTok.

As part of a two-year partnership, the NFL will bring new content every week to the short-form mobile video app that’s wildly popular among young people, the league announced on Tuesday.

Game highlights, sideline moments and behind-the-scenes footage will live on the NFL’s TikTok page, and the league will roll out several football-themed hashtag challenges that encourage people on the app to create their own themed videos using a prompt.

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