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The National Football League is going big on TikTok.
As part of a two-year partnership, the NFL will bring new content every week to the short-form mobile video app that’s wildly popular among young people, the league announced on Tuesday.
Game highlights, sideline moments and behind-the-scenes footage will live on the NFL’s TikTok page, and the league will roll out several football-themed hashtag challenges that encourage people on the app to create their own themed videos using a prompt.