Data

The Next 100 Years of Marketing (Happy Birthday, DMA)

Headshot of Chet Dalzell
By Chet Dalzell

This is really a momentous anniversary year in marketing.

The Data & Marketing Association turns 100 this year — as does the 4A’s.

DMA seems to be scarcely acknowledging a century of service, as an anticipated 4,000 folks head to &Then17 in New Orleans in two weeks. Quite unlike the big bash the 4A’s has slated for this week’s Advertising Week in New York — noting 100 persons securing the present and future of advertising.

DMA is instead focused on “Where Data Transforms Marketing.”

I

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Recommended articles