Baba Shetty, CEO of The Newsweek Daily Beast Company, has lofty ideas for Newsweek's all-digital relaunch. Formerly an ad exec at Hill Holliday, Shetty will oversee Newsweek's transformation into a subscriber-supported, tablet-first magazine.
Shetty's plan for the Newsweek website, detailed in an interview with Nieman Journalism Lab, is to provide content and design that justify a premium, then introduce a paywall. The company hopes to draw in readers with a metered digital subscription model similar to that of The New York Times.
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