Maura McGowan


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    Brands Continue to Dump Deen

    Brand Marketing

    Sponsors are now lining up to drop Paula Deen, even after the food mogul tearfully addressed her racism scandal on the Today Show. 

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    Twitter Wants to Be Social Epicenter for Live Events

    Digital

    Twitter has long been a virtual water cooler, simulating a communal viewing experience during prime-time TV moments.

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    Discovery Walks Back Talk of Developing Streaming Service

    TV / Video

    Discovery Communications is reportedly developing its own streaming service modeled after HBO Go.

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    RIP Nook HD

    Digital

    Barnes & Noble will cease manufacturing its Nook HD and Nook HD+ tablets, bowing out of a tablet market dominated by Apple, Amazon and Google.

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    Demand Media Acquires Online Retailer

    Digital

    In its first foray into e-commerce, Demand Media, owner of eHow, Livestrong and Cracked, has acquired online retailer Society6 for $94 million.

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    Smithfield Foods Drops Paula Deen

    Brand Marketing

    Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street [...]

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    GE Partners With BuzzFeed for B-to-B Native Ads

    Digital

    BuzzFeed debuted a new ad campaign over the weekend in an effort to promote GE's presence at the Paris Air Show, Tech Crunch reported.

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    TubeMogul Nabs Google Exec

    Digital

    TubeMogul, the online video ad-buying service, has appointed a new chief revenue officer: Chip Scovic, the former head of Google's Media Platforms.

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    Nike Sharing Its New FuelBand Data With Marketers

    Brand Marketing

    Nike hopes to become a vanguard of intimate, sensor-based advertising with the help of its activity-monitoring device, the Nike+ FuelBand.

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    Apple TV Adds HBO Go and WatchESPN

    Digital

    Apple TV scored a major content win today, with the addition of HBO Go and WatchESPN to its subscriber package. Apple also announced partnerships with Sky News, the anime site [...]