Facebook's News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts


Since Facebook combined the Top News and Most Recent tabs into a single, hybrid news feed last week, we’ve been watching for fluctuations in the volume of Page posts and other content types seen on the site’s home page. A study by EdgeRank Checker shows that impressions per post are down 33% but that Likes and comments are up 17%. However, there hasn’t been enough time or data since the changes to make an accurate assessment of the impact of the changes.

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