The New Yorker Tries Requiring Users to Like Its Facebook Page to Access Articles

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The New Yorker magazine has made one of its articles available only to those who have Liked its Facebook Page. The test of a Like-gate for text-based content is a break from more popular distribution methods such as making articles free online, freemium (charging for only some content), and paywalls that require a paid subscription.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in