The New York Times Tries Another Interactive Ad Unit

This time, for Prudential

In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page of the newspaper from the day they were born once they punch in their birthdate. For the ad, the paper created a directory with over 110,000 thumbnails of Times front covers from 1863 to 2002—all told, roughly 55,000 covers, according to a Times rep. The ad includes buttons that let readers share the covers on Twitter and LinkedIn.