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New York City is putting itself on the map (pun horrifically intended). Today the city’s marketing, tourism and partnership organization NYC & Company launched the NYC Map mobile app in partnership with homegrown startup CityMaps, with plans to orchestrate an extensive marketing program to promote the app as the city’s de facto tour guide.
NYC Map plots nearly 90,000 local businesses on a map spanning the five boroughs. The layout mirrors CityMap’s existing Web and mobile apps in that business locations are represented graphically by their logos.