Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Bipartisan legislation introduced in Congress today would require some of the largest internet companies to disclose the monetary value of user data.
The bill, the Designing Accounting Safeguards to Help Broaden Oversight And Regulations on Data Act—also known as the Dashboard Act—would require some of the largest data-driven advertising companies, including Facebook and Google, to tell users and financial regulators what data they collect, how it’s used and what it’s worth.
Users would also get their own report.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in