Many New Twitter Users Rarely Tweet [STUDY]

According to an AYTM Market Research Study, 42% of Twitter users rarely tweet. It can be tough to figure out how to stand out on Twitter, but learning that this significant silent minority on Twitter may not be participating could be a bit disconcerting for marketers – and could make those influencers who are participating all the more attractive!

The study surveyed 200 Twitter users by asking, “how often do you tweet?” and although the sample size of this study is small – its focus group consisted of 200 participants answering a few questions about their daily Twitter use (so please take this into account when analyzing this data) – its findings are interesting and in line with what we’ve all likely seen from other Twitter users.