New Study Shows That the Number of Native Ad Buyers Increased by 74% in Just One Year

Programmatic and print ads are seeing declines, according to MediaRadar

While ad spending is down in two key areas, print and programmatic, it’s seen a dramatic increase in native formats.

MediaRadar recently analyzed ad spending patterns from print, digital and email advertisers across native, video and mobile campaigns. In its Consumer Advertising Report, the intelligence platform tracked the ad ecosystem through all of 2016 through the first quarter of 2017.

Print ad pages decreased by 8 percent, year over year. Additionally, estimated print spending has declined by 6 percent from the first quarter of 2016 to the first quarter of this year.

“There has been a noticeable drop in ad pages and spend from the start of 2016 to now,” said Todd Krizelman, CEO and co-founder of MediaRadar.



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