Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Discussing the state of digital advertising inevitably brings up the term “viewability.” As big spenders like P&G and Unilever attempt to resolve issues regarding media transparency and fraud, one of the most basic metrics concerns whether consumers are actually seeing ads—and what that means.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in