Google Is Rolling Out New Technology for Publishers to Count Mobile Viewability

As a result of its accreditation being suspended

After getting suspended from the Media Rating Council—which has become digital advertising's de facto measurement watchdog—last month, Google is slowly starting to roll out a new way for publishers that use its DoubleClick for Publishers to measure mobile viewability.

Here is why Google's move was necessary: in April, the MRC issued its first measurement standards for mobile web viewability that treats mobile and desktop viewability the same. Similar to desktop viewability, marketers are charged when 50 percent of a mobile display ad is in view for one second and two seconds for a video ad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in