Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
LinkedIn took the wraps off several new features and updates for its Sales Navigator, highlighted by Data Validation, which enhances integrations with customer relationship management platforms.
LinkedIn Sales Solutions vice president of product management Doug Camplejohn pointed out in a blog post that one out of every five decision-makers changes jobs every year, leading to the risk of CRM data becoming stale.
The new Data Validation feature automatically flags when a contact is no longer at the company listed in the CRM, and Camplejohn said the Not at Company Flag field can be used to trigger activities such as contact cleanups, removals from marketing campaigns or leveraging the information with other applications that sync to the CRM.
Three reports will be available via that field as it debuts:
- Opportunities at risk: Proactively identifying when a buyer left an open opportunity.