Netflix’s Gilmore Girls Pop-up Coffee Shops Were a Massive Hit on Snapchat

Fans viewed the Luke's Diner filter 880,000 times

Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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