Netflix's recent takeover of 200 local cafés to promote the revival of Gilmore Girls got a major branding boost from Snapchat.
On Oct. 5, Netflix recreated the fictional café Luke's from Gilmore Girls, serving up free coffee to promote the four-part series that premieres on the video-streaming service next month. Snapcodes—Snapchat's version of a QR code—were printed on 10,000 cups that were distributed at all of the pop-up cafes. Here's how the Snapcode worked: People opened the Snapchat app and took a picture of the decal.
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