Netflix Found a Slightly Creepy but Clever Way to Reach Viewers Who Use Ad Blockers

Will the stunt get other brands on board?


Netflix knows that you use an ad blocker, but it wants to serve ads to you regardless. To promote the third season of Black Mirror—a dark British fiction show that explores how technology often goes awry—the streaming service is running display ads with slightly creepy copy to win over viewers who use ad blockers.

"Hello ad blocker user. You cannot see the ad. But the ad can see you," reads the copy. "What's on the other side of your Black Mirror?"

Big banner ads calling out ad blockers are running on technology website The Next Web as well as Mashable.

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