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Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé this weekend shows how marketers can still work slick marketing into the buzzy app.
This Sunday is the Summer Solstice, and Nestlé's Drumstick brand is marking the holiday with a slew of social video clips that promote the chocolate-topped ice cream cone. Working with agency Smith Brothers and social influencer platform Izea, Nestlé has hired a handful of notable Periscope personalities to broadcast classic summertime scenes—think backyards and amusement parks—to their followers.