NBC Launches Chuck-Brand Series on TheWB.com

NBC has launched a original, branded entertainment Web series on TheWB.com to promote its cult series Chuck.

The new five part show, Chuck Presents—Buy Hard: The Jeff and Lester Story, is also available on several Chuck fan sites, and will eventually be distributed on Microsoft’s Xbox Live service and Xbox.com/halo. Microsoft’s Halo is sponsoring Buy Hard; the show was created and produced as a result of a partnership between Warner Bros. Television Group’s Worldwide Television Marketing unit, the Chuck creative staff and Microsoft.