NBC, Habbo Partner to Up Heroes Buzz
NBC is turning to the online virtual haven for teens, Habbo.com, to help boost interest in its flagging prime-time series Heroes.
The network announced that it plans to extend the popular digital offshoot of the show — Heroes’ Evolutions — to Habbo by introducing a new Heroes character in the virtual world, where kids aged 13 to 18 create avatar versions of themselves and interact with other kids from across the globe.
The new virtual Hero will interact directly with Habbo users, inviting them to play games and ultimately solve a mystery that will take them back and forth from NBC.com
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