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With Major League Baseball season less than a week away, the National Baseball Hall of Fame is tapping into sports fans' addiction to their smartphones this year.
Today, the Hall of Fame is launching a mobile app dubbed The Beacon that gives users a virtual tour of the museum in Cooperstown, N.Y. Created with agency Sullivan, the app uses location to serve up baseball facts through Foursquare-style check-ins. For example, someone who checks in near the former grounds of Brooklyn's Ebbets Field will get information about Jackie Robinson's historic MLB debut in 1947.