NatGeo's Instagram Video Goes Wild

And doesn't need sound to do it

National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery of Lake Powell, Arizona—came in second only to the NBA, while garnering 95,500 interactions and an engagement rate exceeding 2 percent.

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