The Myths and Mysteries of Apple's Apple

How a piece of fruit with a bite mark became the world's most famous logo

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Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent a review copy of the film The Imitation Game, which prompted him to disclose a secret that "nobody knows"—specifically, that Apple's apple was actually a furtive nod to Enigma code breaker Alan Turing, a brilliant and closeted mathematician who, uncovered by Britain's moral police in 1954, killed himself by biting into an apple he'd laced with cyanide.



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