ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps

Today, internet marketing research company comScore released a white paper detailing which Facebook features receive the most usage and where users interact with branded content. The report shows that 27% of Facebook browsing is on the news feed and home page — 4% of all time spent online in the US.  21% of time was spent on profiles, 17% on Photos, 10% on applications, and 25% on the rest of the site. Most engagement with branded content happens on the news feed, not Pages, yet the average brand in the top 100 Facebook Pages reaches only 16% of their fans per week if they post five days a week.