While kind and sometimes famous souls across the country have been showing their faith in media by purchasing subscriptions and sending reporters items like donuts and espresso machines, The New York Times used that enthusiastic feedback to start a student subscription sponsorship program.
Within the first few week or so of the program, launched Feb. 9, the paper had received enough donations to allow it to provide 200,000 students across the country with a digital subscriptions to the Times.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in