Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads

Makes 'significantly larger' investment than in 2015


Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot.

Today, Mondelez—the maker of Oreo, Cadbury and Trident gum—re-upped its investment in Facebook with another large-scale deal across 52 countries including the U.S., France, Brazil and the U.K. Mondelez has made similarly high-profile deals with Facebook over several years and plans to specifically double down this year on Facebook Messenger bots and Facebook's Audience Insights API data tool that lets marketers serve ads against specific audiences.

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