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Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough to get consumers to spend a few extra seconds with their promos.
In May, Mondelez announced plans to turn all of its digital and social ads into e-commerce-enabled ads. The first multibrand U.S. campaign to come out of that investment was a Women's World Cup ad for Chips Ahoy cookies, Trident gum and Ritz Crackers with video vendor Innovid.