Is the Mobile Check-In Dead?

Marketers weigh in on its longevity

Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in branding efforts. Even Foursquare’s massive redesign only a couple of months ago made it clear that check-ins are not as key as they used to be in driving the social app’s business forward.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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