Mobile Boosts Cyber Monday; Facebook and Twitter Not So Much
Sales hit $2 billion as mobile grows 100 percent
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Cyber Monday sales grew 17 percent year over year to almost $2 billion as spending by mobile shoppers soared, according to numbers released by Adobe today. At the same time, though, social media's influence on shoppers appears to be sputtering.
Mobile sales accounted for 22 percent of yesterday's digital purchases, per the tech firm's Digital Index research division, up 100 percent year over year. Comparatively, IBM yesterday said 16 percent of Black Friday sales were attributable to mobile devices.