This Mobile Agency Found Its Newest Intern on Tinder

Fetch’s one-day stunt resulted in 270 candidates

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder.

Earlier this year, Dentsu-owned Fetch's New York office set up a Tinder profile to find potential interns within the app's roughly 50 million users who skew between the ages of 18 to 34.

For one day in January, Fetch turned on the profile to match with people in the New York area, asking them to send their best pick-up line, which resulted in more than a few funny one-on-one conversations with folks who clearly didn't read through the agency's profile before swiping right.

The respondent above didn't work out, but the agency did find Sam Weidt, a 22-year-old who is helping the shop with video editing, campaign tracking, copywriting and social media.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in