Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses

Sprint sees big engagement


If you hop on a double-decker tourist bus in New York, San Francisco, Los Angeles or Chicago, you'll likely see a targeted mobile ad thanks to Vector Media's geofencing and beacon-based ads platform. No situation is too small for marketing nowadays—indeed, a double-decker bus ad network actually exists. 

Exclusive data we've received from an effort by Sprint might explain why. The telecom, working with agency Mediavest and Vector Media, was the first brand in Chicago to run mobile ads in conjunction with large ads that appear on sightseeing buses, and on billboards along the routes driven.

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