Mobile Ads Will Surpass Print and Radio This Year

Representing 10% of media marketplace


Yes, there's money to be made in mobile advertising.

New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company.

And it said the general ad market will increase 5.3

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