Mobile Accounts for 85% of Gas and Convenience Store Searches

Smartphone users look for best prices before filling up

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With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their mobile ad budgets. Eighty-five percent of digital searches in the gas/convenience retail category takes place on smartphones, per research conducted by Nielsen and commissioned by tech firms xAd and Telmetrics.

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