MMA Issues Marketing Conduct Guidelines
The Mobile Marketing Association has come out with a new Global Code of Conduct, guidelines that it says all mobile marketers should follow when building their marketing initiatives.
Developed by the MMA’s North America Privacy Committee with input from MMA regional directors in Asia-Pac, Latin America and EMEA, the Code updates revisions introduced last year.
Built around generally accepted global privacy principles, the Code includes five categories:
– Notice
– Choice & Consent
– Customization & Constraint
– Security
– Enforcement & Accountability
For details on the sections, click continued.
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