Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
MillerCoors is hoping to attract a new and growing audience with its first sponsorship in the world of esports.
The Chicago-based beer company said today that Miller Lite will be the exclusive alcohol brand for Complexity Gaming, the esports sibling of the Dallas Cowboys. The partnership is a first outside of traditional sports for Miller, and will include a sponsored lounge at Complexity’s headquarters as well as a new original content series that will feature Complexity’s players talking about their favorite esports memories.