Miller Lite Sponsors Its First Esports Team as More Big Brands Support Competitive Gaming

Complexity is a sibling of the Dallas Cowboys

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

MillerCoors is hoping to attract a new and growing audience with its first sponsorship in the world of esports.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in