Why Social Media Strategists and Media Buyers Need to Be Partners

Today, social media strategists need to work closely with media buyers, or the opportunities to take advantage of social’s full power will potentially slip through the cracks.


The evolution of social media has moved at lightning speed.

In the early days of social platforms like Twitter and Facebook, attracting followers and building mindshare required less effort (and money) than today. After all, there was far less noise, and everyone involved was trying and testing new models that took advantage of organic reach.

Given the fact that this technology was so new, traditional ad agencies kept social media strategists in silos where they were left to craft and execute their plans in a vacuum, away from the rest of the team.

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