The Science Behind Sharable Video

Opinion: Finding a viral topic is the foundation on which your video will be built

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We live in an age where everyone wants their social video content to be as shared and viewed as much as possible. Social videos have secured a constant place in our daily lives, and engaging content fills up our social feeds and conversations.

While most think finding internet stardom is a stroke of luck (remember Chewbacca Mom?), smart marketers and brands shouldn’t leave it up to chance.

There is a science behind the art of creating videos that capture our attention.

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