Michael Kors’ First Instagram Ad Gets Instant Complaints

High-end watch promo puzzles users

The first brand to run an Instagram ad is Michael Kors, which rolled out a promo for a high-end watch late this morning. And so far, users who are taking the time to comment do not appear to be fans—more on that in a bit.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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