Raising a Cup to 5 Great NHL Social Media Activations

By building compelling social media activations on the most relevant, fan-friendly platforms, the NHL is keeping fans more engaged more often.

In 2015, the sports industry saw the beginnings of a monumental partnership. The digital-rights mega-deal between the National Hockey League and Major League Baseball Advanced Media showed that the NHL had done an outstanding job of cultivating its business across web, video, mobile and social. With MLBAM plunking down $100 million annually for NHL digital rights, it was also evident that MLBAM saw potential for even further growth of the league’s digital platforms.