MeUndies, Papa & Barkley and Mirror Have All Created Enthusiastic Communities of Consumers

The way they foster these connections is disrupting existing industries

Challenger brands identify pain points and ideally offer a better experience than their predecessors, but if they are truly going to disrupt entire industries, they need to attract and retain customers. At Brandweek: Challenger Brands, three such companies talked about how they overcame that challenge and continued to grow their communities.