Start ‘em Young: Facebook Introduced a Messenger Kids App

Parents must set up kids' accounts, and they have full control over their contact lists

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Facebook Monday introduced a version of its iconic Messenger application for kids, but parents must set up kids’ accounts on Messenger Kids.

Product management director Loren Cheng introduced Messenger Kids in a Newsroom post, saying that the preview version of the app is available to iPad, iPod Touch and iPhone users in the U.S., with versions for Android and the Amazon Kindle to follow “in the coming months.”

Messenger Kids is ad-free, and information on children using the app will not be used for ads.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in