Mergers and Acquisitions: A Challenge to Brand Loyalty
In the late 1990’s, I discovered ShareBuilder—an easy way to buy stocks (and even fractions of a single stock) through regular, automatic purchases online. Far from being a savvy investor, I found ShareBuilder to be the easiest and least stressful way to get involved in the stock market because, after all, how risky could a $5 or $10 weekly investment be to a neophyte like me?
I set up an automatic transfer from my checking account to my ShareBuilder account, and picked out a few popular brand names to invest in.
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