Men's Health with Interactive Ads Hits the Stands
The July/August issue of Men’s Health has hit the newsstands. While this wouldn’t normally be of interest to anyone but the magazine’s regular readers, this particular issue is the first one full of “live,” interactive ads.
Nearly 100 advertisers in the issue are using SnapTell’s Snap.Send.Get mobile marketing technology that lets readers take a picture of the ad with their camera phone, send it to SnapTell and get a promotional message sent back to their phone.
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