Meez Nation Starts Virtual Blood Drive with Red Cross, Releases Engagement Numbers
Meez Nation is announcing a new campaign with the Red Cross, where Meez players will be able to virtually “give blood” at Red Cross stations within the virtual world. The Red Cross virtual blood-bank trucks will move through the virtual world and attempt to interact with Meez’ 13 million users.
Once a user has given blood, they receive a virtual t-shirt gift and get more information about “why, how and where to give blood in the real world”.
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